Define the character.
Refine the front, side and back views, the small emblem, the colour palette and the story in your studio’s voice.
Studio Label Works / Original character collection concepts
Eastern Forms.
A world to make your own.
Three companions, each with a story, a signature and a collection. A cloud becomes an antler, a moon becomes a keepsake, a mountain becomes a wing.
Character into collection / 一套角色，一个世界
Wear it. Carry it.
Give it a place in your studio.
Each family begins with apparel, then extends into useful objects and presentation. Explore a themed clothing capsule alongside the existing Formwynn references, or develop an original collection for your studio. All garments and objects shown below are new design studies.
Collection 01 / 云游鹿
Cloud Deer
A companion for the way out.
MossJadeWarm ivory
The character
A deer gathers the shapes of clouds along a mountain path. Each journey leaves a new curve in its antlers — a small reminder to stay curious.
What makes it recognisable
Cloud-scroll antlers, a gently curved neck and an ivory cloud at the chest. The antler line becomes a small emblem across the collection.
Where it belongs
Instructor wardrobes · Studio retail · Retreat travel
- 01
Apparel capsule
A moss bra-and-legging study with a small cloud emblem; explore placement, fit, fabric and labels.
- 02
Phone case
A protective-edge concept with a fine-texture back panel and a quiet cloud-antler line.
- 03
Earbud case cover
A compact cover that carries the same cloud motif; choose the device model before the tooling brief.
- 04
Mat bag
A long carry silhouette and cloud-pattern strap, developed around the actual mat dimensions.
- 05
Character object
A sculptural deer for a desk or retail display, with finish and material to be sampled.
- 06
Cards & presentation
A restrained box and card system; adapt the message for the studio or occasion.
A focused first sampleStart with the character artwork, an apparel emblem sample and a case or bag. Confirm the chosen device model or mat size before developing the structure.
Develop Cloud Deer ↗Collection 02 / 抱月兔
Moon Hare
A little moon for the end of the day.
Moon ivoryPlumMoon grey
The character
When the day grows quiet, a hare keeps a crescent close. Its collection is built around the small objects that mark the end of a practice.
What makes it recognisable
One straight ear, one bent ear, a crescent at the chest and a plum accent. The crescent travels into seams, surfaces and paper details.
Where it belongs
Retreat welcome · After-class moments · Member gifting
- 01
Apparel capsule
A plum bra-and-legging study with a discreet crescent; a proposed themed apparel direction.
- 02
Phone case
An ivory surface, plum edge and a small crescent mark, with device-specific construction to follow.
- 03
Aroma diffuser
A low ceramic-look vessel with a removable-cover seam and physical controls; an electronic development concept.
- 04
Eye mask & pouch
A small moon detail on a plum textile set; fit, skin-contact materials and cleaning to be reviewed.
- 05
Character object
An ivory hare with a sculptural crescent detail, explored as a small keepsake or display piece.
- 06
Cards & presentation
Moon-shaped graphic details and a personal message, coordinated with the objects rather than crowded around them.
A focused first sampleBegin with the hare artwork, a textile sample and an appearance model. Develop the diffuser separately around a verified module, accessible reservoir and maintenance plan.
Develop Moon Hare ↗Collection 03 / 听山鸟
Mountain Bird
Make room for what you notice.
Cinnabar earthInk brownPaper white
The character
A bird pauses at the edge of a mountain to listen. Three ridges on its wings become a visual language for practice, teaching and the notes kept along the way.
What makes it recognisable
A gently tilted head, a narrow beak and three layered mountain-like wing planes. The ridge lines become a border, a dial detail and a small garment mark.
Where it belongs
Teacher training · Practice spaces · Graduation gifts
- 01
Studio top
A chalk-white long-sleeve study with a small wing emblem; shape the garment and application around the wearer.
- 02
Phone case
Three cinnabar ridge lines on a pale back, framed in ink; a graphic and material study.
- 03
Practice timer
A clear time display and tactile dial, conceived for a session away from a phone. Electronics and interaction are still to be developed.
- 04
Training towel
A narrow ridge border connects the character to an everyday studio textile.
- 05
Character object
A small cinnabar bird with three sculpted wing layers, designed as a recognisable silhouette.
- 06
Practice journal
A journal and card set for the teacher’s own prompts, notes or a message to graduates.
A focused first sampleApprove the bird silhouette and a printed or embroidered application first. For the timer, make an interaction prototype before choosing the enclosure and production route.
Develop Mountain Bird ↗From a character to a real collection
Keep the identity.
Develop every detail.
Choose the first products.
Start with a clear apparel and accessory brief. Phone fit, print, embroidery, materials and packaging each need their own sample.
Resolve the working parts.
Diffusers and timers require suitable modules, physical controls, cleaning or charging access and a reviewed engineering brief before production.
Original contemporary character stories and illustrated development concepts. The images show proposed collections rather than manufactured samples or working electronic prototypes. Materials, construction, availability, pricing and timing are confirmed through development and samples.