Studio Label Works

Product Launch Planning

How to Price Studio Merchandise and Activewear

A pricing guide for wellness studios planning branded merchandise, activewear capsules, retail essentials or member gifts.

29/06/2026 · Updated 29/06/2026 · Studio Label Works

Direct answer

Who this is for

This guide is for studio owners deciding how to price towels, socks, pouches, apparel, gift kits or private-label activewear.

Direct answer

Studio merchandise pricing should start with total cost, but it should not end there. Price also depends on member value, retail context, packaging and the role the product plays.

Retail pricing logic

For retail products, consider:

The product must feel worth the price in the studio context.

Gift pricing logic

Gift products are different. They are usually planned by budget per recipient.

For example:

The question is not retail margin. The question is whether the gift creates enough meaning for the moment.

Activewear pricing logic

Activewear needs extra care because cost is affected by:

A studio should avoid pricing activewear before it understands the full product route.

Studio Label Works perspective

Pricing should protect the business goal. We help studios decide whether a product should be retail-driven, gift-driven or brand-building, then plan product and quantity around that route.

FAQ

How should a studio price branded merchandise?

Start with total landed cost, then consider retail margin, member value, comparable products and the role of the product in the studio.

Is pricing different for gifts and retail products?

Yes. Gifts are planned by budget per recipient, while retail products need margin and sell-through logic.

What makes activewear pricing harder?

Activewear pricing is harder because sampling, sizes, fabric, trims, labels and packaging all affect cost.

Planning a studio product project?

Share your studio type, launch moment and product idea.

Start a Project